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Founder's Note

Dr Kavita Tiwari

Award-Winning Ex Faculty – Manipal Academy of Higher Education

Expert in International Marketing & Consumer Behavior

“Despite the Rise of Hinduism in the UAE, Something Was Missing.”

In 2024, the magnificent BAPS Hindu Mandir in Abu Dhabi became a symbol of global devotion. More than 660,000 Hindus now call the UAE home — from Dubai to Sharjah, the community grows stronger every year. Yet as temples flourished, one truth stood out: fewer homes were performing daily pooja.

The Moment That Sparked It All

The idea for Divine Sansar was born during a family dinner when my parents visited us in the UAE. My friend’s eight-year-old said, “Christmas is my favorite festival. Hanumanji… that’s the Monkey God, right?” My mother quietly sighed, “Our kids are forgetting who they are.” That conversation stayed with me.

We dug deeper. The problem wasn’t apathy — it was disconnection.
The elders who once guided us were back in India. Pooja samagri was scattered across stores. Online rituals looked beautiful — but felt hollow. Tradition was turning into a chore instead of a celebration.

From Frustration to Foundation

To bridge that gap, we launched Divine Sansar first as a free blog — simple guides, easy explanations, and a voice that said: “We get it. Let’s do this together.”

It resonated instantly. Our inbox filled with new questions — “Now that I understand the ritual… where do I get the samagri?”

Listening Before Building

With my background in marketing research, we surveyed over 100 Hindu families in the UAE. Three truths emerged:

  1. “I don’t know how to do pooja the right way.”
  2. “I can’t find all the items in one place.”
  3. “I’m afraid I’ll mess it up and get bad karma.”

These weren’t just supply issues — they were confidence issues.

The 14-Step Divine Pooja Framework

We studied hundreds of vidhis, consulted pandits, and designed a system to make every ritual flow naturally. In 2022, we launched our first Navratri Pooja Box with a simple promise: “Just bring fruits and flowers — everything else is in the box.” From Gangajal to matchsticks, wet tissues to Rui Batti — we thought through every pause that breaks devotion. The goal was simple — you never have to get up mid-pooja.

From One Box to a Whole Ecosystem

Today Divine Sansar offers 28+ curated pooja kits covering rituals for every occasion — Diwali, Satyanarayan Katha, Havan, Grah Pravesh, and regional traditions like Chhath, Gangaur, and Gudi Padwa. Each kit is supported by companion guides, ritual planners, and digital learning tools — built to restore confidence, one pooja at a time.

Where We Stand Today

Divine Sansar has grown from a humble blog into a complete spiritual ecosystem — a blend of commerce and consciousness. We now serve devotees through:

  • Curated Pooja Kits for all occasions
  • Spiritual Essentials Store (online + Dubai Hindu Temple)
  • Wellness & Faith Accessories
  • Sponsored Events and Educational Content
  • Availability on Amazon and Noon for convenience across the UAE

Our Purpose

I founded Divine Sansar to make faith a daily celebration again — not a chore. To help families pass on rituals with understanding, not fear. And to remind every devotee that spiritual ease and authenticity can coexist in modern life.

With warmth and gratitude,
Dr Kavita Tiwari – Founder, Divine Sansar

 

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